Etowah Village rendering.max 2400x1350

Illustration of proposed Etowah Village as submitted in the developer's rezoning application Feb. 8.

Avalon type development planned for former Catholic College site

By Denise Ray

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proposed Etowah master planA 947-acre destination mixed-use development in Dawson County featuring retail, office space and housing in Dawson County is expected to go before the Dawson County Planning Commission next month.

Similar in concept to Alpharetta’s Avalon development, the project is currently called Etowah Village and will be developed on land formerly owned by Southern Catholic College, according to Norton real estate agents John Drew and Gina Johnson.

Dawson Village Partners, the development group, submitted a rezoning application to the county on Feb. 8 to zone the land for a mixed-use village district.

The area spans from the northwest corner of Lumpkin Campground Road and Ga. 400 westward, crossing the Etowah River and reaching down to Etowah River Road.

Around 2,700 housing units are planned for the residential portion, from estate homes to apartments over retail space. Additionally, the plan also includes a 400-home age-restricted senior community on the west side of the Etowah River and a continuing care retirement community centered on the GA. 400 side of the river with options for memory care, assisted living and independent living.

Over 300,000 square feet of retail space and over 200,000 square feet of Class A office space is included in the plans. 

The development will help keep visitors in the county longer by offering high end dining options and a place to spend the night, according to Dawson Village Partners President Yong Pan.

The plan is to preserve 233 acres for open green space, and a town center, which will include a central park, conference center, luxury hotel and Asian gardens.

According to Pan, the acreage contains land that will be offered to the county for construction of a new fire station as well as a new 40-acre county park and canoe launch. A vineyard and winery are planned along the Etowah River along with walking trails.

There have also been talks of converting an old home on the property near the river to a museum honoring the site’s Native American heritage.

The project will go before the Dawson County Planning Commission at 6 p.m. March 19. If approved, it will be completed in stages and could take up to a decade to complete.

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