A crowded afternoon at the Twins Car Wash in Jasper. Photo by Wayne Tidwell
New businesses in Jasper off to a good start
Two new businesses that just opened in Jasper are off to a good start and women run both.
Culver’s, famous in the Midwest for its “Butter Burger”, frozen custard, and fried cheese curd side dish, has opened a restaurant in Jasper off Highway 515 on Noah Drive near the Walmart.
Just down the road, Twins Car Wash, owned by Taylor and Madison Brainard, opened on January 9, offering free car washes till January 19.
|The menu at Culver’s is comprehensive and includes lots of frozen custard desserts. Photo by Wayne Tidwell|
Culver’s is headquartered in Sauk City, Wis. where it was founded by Craig and Lea Culver with Craig’s parents, George and Ruth. Jasper Culver’s is owned by Tim Auseth who grew up in Wisconsin.
“We’re from Wisconsin and slowly moving south,” Jasper Culver’s General Manager Elizabeth Oswald told Smoke Signals.
Oswald has worked for Culver’s for two years. She says the Jasper location, which opened January 14, is doing well.
“Everything has been awesome; the customers have been great and the employees have been great,” Oswald said.
On opening day, free Butter Burgers for a year were given to the first 50 customers.
“They were lined up around the building at 7:00 a.m.,” Oswald said.
Butter Burger is named so because of the toasted, buttered bun the burger is served on..
There are 694 Culver’s nationwide with 13 in Georgia and three in some stage of opening. Food is made to order and the concept is referred to as “fast casual dining” rather than “fast food.”
The menu is comprehensive with an array of salads, dinners, chicken and burger selections and sides that include lightly fried Wisconsin cheese curds. Desserts include fresh frozen custard made throughout the day.
Hours of operation are 10:30 a.m. till 10:00 p.m. daily. More information about Culver’s can be found at www.culvers.com.
Twins Car Wash
|Twins Madison and Taylor Brainard are owners of Twins Car Wash in Jasper. Photo by Wayne Tidwell|
Twins Car Wash owners are indeed twins. They grew up in Roswell with a second home in Ellijay.
“We are from Roswell and are blessed to have a mountain cabin in Ellijay,” Taylor said. “So we pass Jasper all of the time going up and down 515. Every time we come down from the mountain we say ‘where can we get our car washed?’ We are really happy to be here.”
The twins graduated from the University of South Carolina in May.
“While we were applying for jobs all over, our dad approached us and said I think I am serious about this (opening a car wash in Jasper). ‘Is this something you would want to help us out with?’ “We said that’s the best opportunity we could hope for. It’s really cool that we have been able to do it with our dad.”
The soft opening of Twins was January 9 and they offered a special free car wash until January 18.
“The free wash was not advertised,” Taylor said. “But word-of-mouth worked. We washed 400 cars on January 15.”
After going through the automatic car wash tunnel, customers are welcome to use the free vacuums, air guns, towels, window cleaner and all-purpose cleaners. There are 24 vacuum stations. Monthly unlimited wash packages are also offered. Cameras at the pay capture license plate numbers and automatically open the gate for those who have purchased a wash package.
“We think we have the best state-of-the-art equipment in the area and it is made in the USA,” Madison said. “It cleans, polishes, waxes, tire shines and dries your car for you without anyone touching it.”
|Free use of vacuums, air guns, towels and cleaners are available at 24 stations at Twins Car Wash. Photo by Wayne Tidwell|
Apparently, working with dad has been OK for the twins. “We have spent more time with him than we ever have,” Taylor said. “It’s been really, really fun.”
A grand opening with food trucks will be scheduled for early February, according to Taylor.
Hours are 8:00 a.m. to 7:00 p.m. every day unless the temperature is 32 degrees or lower.
Owner Tim Auseth cuts the ribbon at the grand opening of Culver’s in Jasper. Photo by Jim Francis
County Commissioner Rob Jones with Jessica Wells, Cassie Rasco, and Sheri Crowe of the Boys and Girls Club, at the grand opening of Culver’s. Photo by Jim Francis
Culver’s employee Paula Watson during opening day lunchtime. Photo by Jim Francis